Estimated reading time: 7 minutes
Social media continues to rise as a dominant force in marketing, communication, and content creation with its users expected to increase to 4.89 billion by 2024. Undoubtedly, social media marketing is a powerful tool for brands with USD 219.8 alone spent on social media ad campaigns in 2024. However, marketing teams are experiencing substantial strain because of the constant need to generate engaging content, monitor trends, and manage multiple platforms.
Hubspot reports that 63% of marketing professionals consider creating consistent content and workload management as their top challenges. That’s why, AI in social media content creation is becoming a saviour for the content marketers and tech enthusiasts alike.
Let’s find out why and how!
Challenges Faced By Social Media Marketing Teams
By the end of 2024, 5.17 billion people will be active social media users, spending an average of 6.7 hours per month on their favorite platforms. This can be a massive audience for your brand. However, there are multiple challenges faced by marketers:
- Around 71% of marketers find it daunting to keep up with the rapidly changing trends, and platform algorithms that require constant monitoring and quick adaptation.
- Generating high-quality content is the biggest challenge for 55% of marketers. Balancing the volume of content with quality and standing out in the crowd is a common issue faced by marketers as high-quality content demands more time and resources.
- Marketing professionals (63%) report that maintaining a consistent posting schedule is a challenge while retaining audience engagement and creating top-notch content at the same time.
- More than 58% of marketers struggle with maintaining high levels of audience engagement via comments, messages, and interactive content which again is time-consuming and difficult to maintain at scale.
- Creating personalized content that resonates with the target audience is challenging for 57% of the marketers at scale.
- Another common pain point is to allocate sufficient resources like time, budget, and personnel to social media content creation while balancing other activities. That being said, 64% of marketing teams report insufficient resources as a major challenge to social media marketing.
- The worst part is that 60% of marketers face difficulty in measuring the ROI of their social media efforts. Also, measuring ROI for their social media activities and justifying it to the stakeholders is often complex for them.
- Content creation ‘fatigue’ is real. Around 58% of marketers struggle with maintaining high levels of audience engagement, adding to the constant performance pressure that results in creative blocks, deteriorating content quality, and a decline in overall mental well-being.
As social media creation continues to evolve, AI seems to be the best resort.
As Rob Giglio (CCO, HubSpot) rightly says, ‘’Marketing has changed more in the last 3 years than in the last 50. We’re not just gathering info anymore – success now means acting on intelligence. We’ve moved from the Information Age to the Intelligence Age.’’
Social Media Marketing Made Easy With AI Tools
With 67% of marketers already using AI tools for higher engagement rates, enhanced efficiency, reduced workload, and mass content generation believe that AI tools are helping them stay up-to-date in a competitive environment.
Explore how marketers are using AI in social media marketing:
- To generate engaging content at scale with AI-powered tools like Jasper AI, Writesonic, Copy AI, Skott, and others.
- For detailed audience insights and segmentation to ensure personalized content delivery. AI can analyze mass data to identify customer behavior patterns and preferences.
- AI-driven analytics monitors social media trends and stays ahead of competitors.
- Personalized content experiences boost engagement by 20% and with AI to tailor content as per individual preferences, customization becomes a cakewalk.
- To maintain the brand’s reputation, marketers use AI for sentiment analysis to gauge user’s perceptions and respond proactively to negative reviews.
Furthermore, choosing the right social media AI tool for marketers is overwhelming with uncountable options available in the market. The right tool provides robust analytics, content scheduling, audience engagement features, and seamless integration with other marketing platforms.
Here’s a suggestion on what to choose!
Introducing Skott – The Most Capable Social Media Marketer
Your autonomous social media content marketer, Skott is powered by Lyzr’s Automata framework and is a multi-agent system that breaks down the content creation process into diverse stages, each stage assigned to a specialized agent.
Operates by using RAG (Retrieval Augmented Generation) to access and utilize the right data based on your prompts and information provided. Plus, you can customize Skott by training data and configuring system prompts.
Try Skott, your social media marketer who helps social media marketing teams build relationships and scale your business. How? It frees you from writing, researching, brainstorming, idea generation, repurposing content, SEO optimization, and other time-consuming activities.
Here’s how:
Mass Social Media Content Generation
It creates 5 social media posts/channels, writes SEO-optimized blogs, repurposes content, and publishes and schedules blogs and social media posts across 20 channels.
With its modern and advanced technologies like Reinforced Learning Human Feedback, Human-in-Loop, and HumanLike API, it refines the content output to align with the target audience’s taste while making it more human-like and relatable.
No Additional Human Resources Required
It runs autonomously for 365 days per year without any human intervention. All you need to do is set parameters and preferences for it to function consistently to maintain your brand presence and engage proactively with the audience.
The best thing about Skott is that you don’t need extra personnel because it provides customization options to align with your brand voice, tone, and strategies.
A Growth-Oriented Tool That Saves Time, Energy, and Resources
With Skott, you save 20 hours in content creation/month with a 90% reduction in the cost of marketing resources. And, there’s a 200% increase in inbound leads within 6 months.
After using Skott, you can expect a 15x growth in visibility across social media and search engines.
There’s no throttling, you only have to pay ONCE. Committed to data 100% data privacy, the package comes with supervised learning for two weeks and is 100% customizable with a flat transparent pricing structure.
You’d be surprised to know that Skott can generate 72 well-researched blogs and around 6,500 social media posts daily which equates to the output of 9 full-time content creators, 10 social media marketers, and 5 designers. With this, you save up to $500,000 annually.
Easy Integration, Long-Term Memory, and Improved Performance
Built on Lyzr Automata, this tool is the perfect tool for agencies looking to enhance their social media presence for themselves as well as their clients because it has a long-term memory with a better scope of improvement.
Early users of Skott have observed a 43% increase in SEO performance in 90 days. One of the reasons why marketers prefer is because of its feature of integrating into various blogging platforms like Linkedin, Twitter, and other social media platforms.
Skott – The Future of Social Media Marketing
Skott is the future of social media marketing because it helps you get past the content creation struggle.
Powered by Perplexity’s, Google’s, News, Duck Duck Go, and Lyzr’s web-crawler technology that helps generate high-quality and catchy content efficiently.
Now, it’s easy to create unlimited social media posts, and blog posts, generating AI videos and images, integrating with top LLMs or detailed analytics of the performance with Skott!
Are you ready to level up your social media marketing game?
Sign up for the demo to explore more about Skott!
Book A Demo: Click Here
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Link to our GitHub: Click Here
